Plain, practical writing on why landing pages lose visitors and what to do about it.
The first five seconds are a scan, not a read. Here is what gets scanned and why pages fail it.
If the headline only works when read carefully, it does not work — most people never read it carefully.
The button is the only element on the page whose job is unambiguous. It is also the one most often written on autopilot.
Trust is what a visitor needs before the button feels safe. Most pages decorate instead of reassuring.
coldeye reads your landing page like a first-time visitor and tells you what makes them leave. Free, private by default.
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